Primary Labels - What are primary labels?
Definition of PRIMARY LABEL:
A type of product label. The primary or prime label is generally placed in a prominent position on the top or front of a product. It is usually decorative and eye-catching, and includes only the most important pieces of information about the product. This may include the product name, contents, company name, a slogan or tagline, logo, and brand colours. The primary label should grab a potential customer's attention and convey the brand identity of the product.
Here is the Harvard-style citation to use if you would like to reference this definition of the term primary label:
Label Planet (2020) What are primary labels? | Primary Labels Definition. Available at: https://www.labelplanet.co.uk/glossary/primary-label/ (Accessed: January 1, 2024).
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